NEXT GEN J.LEAGUE
Next Gen J.League is a global campaign celebrating the rising stars of Japanese football. It highlights young players with the potential to become future legends, whether making their mark in Japan or on the international stage. Among these talents are Thai players, adding a unique regional connection for fans in Thailand.
Key Elements
The campaign includes a dedicated website, engaging content across digital platforms, out-of-home installations at Siam Paragon in Thailand, and a visually stunning 3D/CGI video.
Project: NEXT GEN J.LEAGUE
Role: Production Lead & Video Director (Thailand)
Responsibilities:
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Managed all production aspects in Thailand, including overseeing the local shoot.
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Directed and led the video production team, ensuring creative alignment with the campaign's vision.
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Provided direction for all video content in the campaign.
