THANADOL BOONKOOLSET (MIX)
MIXWIP IS A CREATIVE DIRECTOR AND PHOTOGRAPHER
BASED INBANGKOK, THAILAND.
About Me.
I am a Creative Director with expertise in leading campaigns and managing creative teams in the sports and lifestyle industries. At Turfmapp and Groundwrk.io, I oversaw global campaigns like J.League's 20J1 and J30, collaborated with Mizuno on global Art Direction, and led multidisciplinary teams to deliver impactful content. With a focus on innovation and results, I thrive on creating compelling visuals, managing large-scale projects, and driving brand success.
Work Experience
December 2020 - January 2025
Turfmapp & Groundwrk.io
Creative Director
Career Progression
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Dec 2020: Joined as a Junior Editor in the Creative (Studio) Team.
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June 2021: Contributed to the creation and development of AC Saen Saep Foundation.
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Oct 2021: Promoted to Head of Creative (Studio Team) and appointed as Creative Director at Turfmapp.
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Sep 2022: Appointed as Creative Lead for both Groundwrk.io and Turfmapp after the establishment of Groundwrk.io.
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Dec 2023: Co-founded Ladderice, a brand under Turfmapp.
Key Responsibilities
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Photographer and videographer for projects.
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Editor specializing in major campaigns.
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Led the Studio Team and supervised art direction for J.League projects (Thai and Global) from 2022 to 2024.
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Managed and ensured the team met deadlines and delivered high-quality results.
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Responsible for sourcing and coordinating teams for projects, including hiring outsourced talent or interviewing new team members within the company.
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Acted as Creative Lead and Production Lead for major campaigns like 20J1 and J30 for J.League (Thailand and worldwide).
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Proposed creative campaign ideas to J.League.
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Collaborated with the Content and Analytics teams to optimize campaign performance.
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Represented the team on nine trips to Japan to create content for J.League (Thai and international audiences).
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Led key creative projects involving key visuals, production shoots, merchandise, campaigns, and art direction.
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Planned resource budgets in collaboration with Project Managers.
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Directed the global art direction for Mizuno Footwear key visuals for 2024 and 2025.
Ladderice
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Content creator and social media manager.
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Represented the brand in client-facing events and communications.
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Collaborated on the design and ideation of apparel collections for J.League, Cerezo, and others.
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Oversaw product quality control and ensured high standards.
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Represented the team in events and activities like DirtRoots in South Korea and Indonesia.
January 2021 - December 2021
Madmatter studio
Photographer & VideoGrapher
January 2018 - December 2020
Bangkok BTS Futsal Club
Social Media
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Worked as a photographer and videographer.
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Executed projects based on the brand’s provided art direction.
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Developed and planned engaging content.
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Managed the club’s social media platforms.
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Served as the club's official photographer.
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Had the opportunity to travel with the team as an official photographer for the AFF Futsal Championship 2018 in Indonesia.
Education
2018-2021
Degree
University Name
Bachelor of Fine and Applied Arts (Photography)
King mongkut's institute of technology ladkrabang
