J.LEAGUE electric tuk-tuks are turning heads and making a difference in Bangkok
The J.LEAGUE's on-the-ground marketing efforts in Thailand have taken an environmentally conscious spin with the rollout of club-branded electric tuk-tuks, putting Japanese football front and center on an innovative version of local transport in inner Bangkok.
18 new ‘e-tuk-tuks’ have been kitted out in J.LEAGUE club designs — one for every team in this year’s MEIJI YASUDA J1 LEAGUE — and will provide eco-friendly transport across the capital.
Project: J.LEAGUE Electric Tuk-Tuks in Bangkok
Role: Video Director & Editor
Responsibilities:
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Directed the video for this campaign, ensuring it captured the innovative and eco-friendly concept.
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Edited the final video, aligning with J.LEAGUE’s branding and storytelling goals.
This campaign highlights J.LEAGUE’s commitment to sustainability while celebrating its connection to Thai culture through creative, on-the-ground marketing.